Last week, we had an exciting glimpse into what to expect from this year’s Lagos Fashion Week, and if our delightful evening at the launch party in Ikoyi was an indication, we can expect loads of glitz, glamour, and Fayrouz!
Earlier in the year, Fayrouz cemented its place as the number one premium sparkling soft drink in Nigeria, by adding some A-list personalities like former BBNaija housemate Bam Bam, actress Linda Osifo, and fashion god, Denola Grey to its roster of brand ambassadors.
Denola, as you would expect, was present at the Lagos Fashion Week launch party and so also were a host of fashion aficionados who came through to celebrate the return of this iconic fashion platform. These included the likes of Uti Nwachukwu, Jenifer Oseh & Akin Faminu, all of whom are known figures in the Nigerian fashion and entertainment scene.
A common feature of the night was the presence of Fayrouz. You’d be hard-pressed to find someone at the launch party who didn’t hold the iconic turquoise cup in their hands.
It’s no surprise, as the brand has quickly become associated with the upper echelons of the fashion industry. Fayrouz understands the importance of fashion as it gives young Nigerians the opportunity to make an impression, stand out and be different. This is a mantra that sits very comfortably with the Fayrouz brand, especially with its recently launched “Find Your Difference” campaign.
The premium beverage is perfect for outings with friends and family and you can expect to see more of Fayrouz when Lagos Fashion Week kicks off on the 23rd of this month. Expect to see your faves, lots of fashion, and of course lots of Fayrouz.
Lagos Fashion Week is slated for the 23rd – 26th of October and will be hosted at the prestigious Federal Palace Hotel, VI.
To stay up to date on all of the latest fashion shows and happenings follow the official social media handle of Fayrouz @fayrouznigeria.